Home Services
The 3 R's of the home services industry: Repair, Remodeling, & Restoration. Our ad wizards have helped countless brands in all three of these competitive local markets.
Turnpoint Services
- Managed a marketing budget of $250,000 / month - Anderson ($1.6m annual) & Anthony ($1.3m annual)
- Digital advertising platforms: Google (Search, P-Max, LSA), Meta / Facebook, Microsoft / Bing
- Created complex multichannel campaign structures for a private equity firm (in the utilities sector)
- Capitalized on market trends / industry seasonality by adjusting keyword strategy and audience targeting
- Optimized search impression share by minimizing lost-budget % (CPA targets) and lost-rank % (ad content)
Cyberfunnels
- Managed an advertising budget of $150,000 / month (across 30-40 clients in the construction sector)
- Digital marketing channels: paid search, programmatic display, video content, local services ads
- Campaign management - bid strategy, keyword research, copywriting, landing pages, conversion tracking
- Bid adjustments - audience targets (interest, affinity, in-market), demographics, and geotargeting
- KPI reporting - maximized CTR, conversion rate, and ROAS; improved cost-efficiency (CPC and CPA)
Restoration Growth
- Restoration Growth represents 40 major brands in the restoration space, for which we manage paid search, paid social, and local SEO
- Over $150k in monthly ad spend managed, across Google search ads and performance max
- Local SEO, including: Google Business Profile Optimization and Local Servics Ads
